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CRAWLED by Wesley Hopkins's avatar

I don’t think the Internet is dead in the way the theory suggests. Bots haven’t completely taken over, and you’re probably right, they never will. But I think something worse may have happened.

The Internet has become a stage where people and companies perform the versions of themselves they want to be found. It’s not where you go to see what’s real anymore; it’s where you go to see what’s optimized.

The Web didn’t die—it just became self-aware enough to curate its reflection.

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